Once upon a time there was a girl and her hands could speak…
And I was there and I saw it happen (in fact I made it happen) In other words, Using Lego® Serious Play® for market research purposes is...
Bricks as market research stepping stones.
Relevance of Lego® Serious Play® in Market Research. More and more I try to use Lego® Serious Play® (hereafter referred to as LSP) as a...
The more virtual we go, the more real we’ll like to be. Or why companies are still looking for face2
I’m a market researcher, a qualitative market researcher. Being more than 20 years in the field now. I’ve seen thousands and thousands of...
WhatsApp, a research add-on with potential
My Experience A few months I posted this content already. But it was just in the open, without a website backbone, resulting in little...