And I was there and I saw it happen (in fact I made it happen) In other words, Using Lego® Serious Play® for market research purposes is just a great thing to do ! A few points to underline the greatness of this technique Deeper, different, more layered, more personal “hello, I’m Frank, 52 years old and I like traveling … “, that’s over.Asking to build who you are and what you are standing for results in exciting models and amazing personal stories. Everyone, yes Everyone is