I'ts been more than a year I posted this on slide share, But it vanished in the 'endlessness' of the web. The black hole Do you know that feeling? You changed your hair and no one noticed it. You have new glasses but only few prudently guess something seems to be changed without pointing out what exactly is different. Unnoticed hair style changes or an unseen new pair of glasses are still to overcome. But being ‘unnoticed’ becomes a bit more frightening when we talk about hug

I’m a market researcher, a qualitative market researcher. Being more than 20 years in the field now. I’ve seen thousands and thousands of individuals, women, men, children… passing by, telling their secrets, trying to fool me, not knowing what to say, surprising me… and I always learned and I always got inspired. Started in the very early 90’s I’ve seen market research and for sure qualitative research transforming (or evolving is probably a better word). For the better. Taki