Once upon a time there was a girl and her hands could speak…
And I was there and I saw it happen (in fact I made it happen) In other words, Using Lego® Serious Play® for market research purposes is...
Bricks as market research stepping stones.
Relevance of Lego® Serious Play® in Market Research. More and more I try to use Lego® Serious Play® (hereafter referred to as LSP) as a...
Change Blindness, don't overestimate your customer
I'ts been more than a year I posted this on slide share, But it vanished in the 'endlessness' of the web. The black hole Do you know that...
The more virtual we go, the more real we’ll like to be. Or why companies are still looking for face2
I’m a market researcher, a qualitative market researcher. Being more than 20 years in the field now. I’ve seen thousands and thousands of...
WhatsApp, a research add-on with potential
My Experience A few months I posted this content already. But it was just in the open, without a website backbone, resulting in little...
